Sarawak Tourism wins Adrian Award for Travel Marketing Excellence

Sarawak Tourism has won the Hospitality Sales & Marketing Association International (HSMAI) Silver Adrian Award for Travel Marketing Excellence in Public Relations for its internationally renowned Rainforest World Music Festival.

The HSMAI Adrian Awards Gala took place on February 21 at the New York Marriott Marquis, where Sarawak Tourism was announced as the winner in the category.

For more information on the Adrian Awards and a list of 2016 winners, visit


ASEAN International Film Festival & Awards

The 50th edition of the ASEAN International Film Festival & Awards (AIFFA) promotional campaign kicked off with a soft launch on February 16 and is set to continue until May with a brilliant repertoire of film-based activities.

This three-day biennial event will take place from May 4 – 6 2017 and will include an awards presentation ceremony lauding the best among ASEAN directors, directors of photography, main and supporting actors, writers and editors. In addition, there will be a presentation of the coveted ‘lifetime achievement and inspiration’ awards.

AIFFA however has more promotional events in store throughout March and April, including roadshows, business and networking events, conferences, free screenings, as well as youth-focussed film competitions and workshops.

More information on AIFFA 2017 calendar of events can be found on


Sarawak Best Travel Destination for Nature

Sarawak has been presented the ‘Best for Nature’ Award in Travel Journal’s Travel Awards 2017.

Through a Travel Journal readership survey, a poll was taken for the best destinations in the world and Sarawak won ‘Best for Nature’ for its environment-centered tour and travel packages, ongoing conservation tourism as well as its unique and irreplaceable nature destinations which are a balance of authentic and preserved, and modern connectivity.

Three national parks were singled out as exemplary travel spots for nature lovers, specifically Gunung Mulu National Park, Batang Ai National Park and Bako National Park.

Gunung Mulu National Park is a UNESCO World Heritage Site for its flora, fauna and cave systems, while Batang Ai and Bako National Park are known as sanctuaries for Sarawak’s endangered rare primates, the orang utans and Proboscis monkeys.

Image shows caver at Mulu National Park’s Clearwater Cave.
Image shows caver at Mulu National Park’s Clearwater Cave.


Sarawak Tourism Welcomes New CEO

Michael Geoffrey Cannon has been appointed as Chief Executive Officer of the Sarawak Tourism and is now the group Managing Director of both Sarawak Tourism and the Sarawak Convention Bureau.

Welcome to Sarawak Tourism!

Image shows Michael Cannon. Photo Credit: Sarawak Convention Bureau
Image shows Michael Cannon. Photo Credit: Sarawak Convention Bureau

The Chief Minister and Tourism Minister of Sarawak

Datuk Amar Abang Haji Abdul Rahman Johari has been sworn in as the Honorary Chief Minister of Sarawak effective January 13 this year.

He took his oath of office as Right Honourable Chief Minister at Astana before the Yang di-Pertua Negeri Tun Abdul Taib Mahmud at 2.05 pm on January 13.

Datuk Amar Abang Johari is fondly known among local Sarawakians as Abang Jo.

He was formerly Deputy Chief Minister, Minister of Housing and Urbanisation as well as Minister of Tourism, Arts and Culture before being appointed the Chief Minister’s post.

Image shows Datuk Amar Abang Haji Abdul Rahman Johari being sworn in as Chief Minsiter. Photo Credit: Sin Chew Daily
Image shows Datuk Amar Abang Haji Abdul Rahman Johari being sworn in as Chief Minsiter. Photo Credit: Sin Chew Daily

Kuching Heritage Walk

The Kuching Heritage Walk with the media took place on January 11, with the Assistant Minister for Tourism Datuk Lee Kim Shin and the Acting Chief Executive Officer of the Sarawak Tourism Board, Madam Mary Wan Mering, with the objective of promoting cultural and heritage tourism in the city centre of Kuching.

The Heritage Walk began at the Chinese History Museum at waterfront, proceeded to the three Chinese temples along the central road of the town, Carpenter Street, and ended at the Sarawak Museum.

Kuching has hundreds of years of history, and the heritage sites, buildings and relics can be found throughout the city centre, and some of that history is a living history, with some of the oldest restaurants and shops in Kuching still open today.

The walk was particularly special as Datuk Lee brought the media to view the newly discovered pottery shards found near Kuching Waterfront, which the Sarawak Museum personnel believe date back to the Qing Dynasty era.


Kuching Gets a Public Transportation Revamp

Getting around Kuching will be getting a lot easier by the end of 2017, as the Stage Bus Service Transformation (SBST) Kuching begins full force.

Honorary secretary of Sarawak Bus Transport Companies Association, William Chan, announced that the SBST project will span 27,000km comprising of 15 trunk routes and 12 feeder routes daily, with a fleet of 130 new buses.

The new routes and buses are not replacing, but are being added, to the fleets of the five existing stage bus operators in Kuching.

Kuching has grown as a tourist destination and a major concern for tourists is often ease of transportation, and the addition of new buses and scheduled bus routes will undoubtedly bolster the public transport’s efficiency.

Photo Credit: New Sarawak Tribune
Photo Credit: New Sarawak Tribune

Datuk Amar Abang Johari To Fill In Big Shoes As The Sixth CM

Hon. Datuk Amar Abang Abdul Rahman Zohari  Tun Openg was sworn in as Sarawak’s sixth Chief Minister before the Head of State,  Tun Pehin Sri Abdul Taib Mahmud at the Astana, Kuching on January 13.

Datuk Amar Abang Abdul Rahman Zohari, whose last Cabinet appointment as Deputy Chief Minister, Minister for Housing and Minister for Arts and Culture, was appointed to Chief Minister’s post following the demise of the Right Honorable Datuk Patinggi Tan Sri Adenan Satem on Wednesday, January 11.

Fondly known as Datuk Amar Abang Haji Johari, the new Chief Minster has been a driving force in the tourism industry and was well-liked in the industry circle.

Photo Credit: Borneo Post & Utusan Borneo
Photo Credit: Borneo Post & Utusan Borneo


The Sarawak Tourism industry joined all fellow Sarawakians in sharing the loss of Sarawak’s Chief Minister, Rt Hon. Datuk Patinggi Tan Sri Datuk Amar Haji Adenan bin Satem who passed away on January 11.

As a mark of respect, the State Government has declared a mourning period of seven days beginning January 11 and to be observed  throughout the state.


Santubong Peninsula to be an Archaeological Park

The Ministry of Tourism, Arts and Culture Sarawak is working in collaboration with the Sarawak Museum Department to create an archaeological park along the Peninsula of Santubong, a historically, culturally and spiritually significant place an hour’s drive from Kuching city.

Santubong is the location of five archaeological sites that hold insight into the history of early life in Sarawak, with evidence of civilization being uncovered dating back to the 7th century and possibly to the arrival of Buddhism, Hinduism and Islam to the island through trade.

The area holds a special significance in global history, as Alfred Russel Wallace carried out some of his most critical research, which led to the creation of ‘Sarawak Law’, which talks about the origin of species and is later included in the theory of evolution together with Darwin.

The location itself holds great spiritual significance to the local tribes, particularly the Iban, as their legends and myths revolve around Mount Santubong such as the story of Princess Santubong, the Cursed Crocodile Stone as well as the Batu Bergambar.

The Minister of Tourism, Art and Culture, Datuk Amar Abang Johari Tun Openg has opinioned that the Peninsula needs to be preserved for its historical significance, and has proposed the creation of an information centre in the Santubong area, where information as well as groundbreaking updates on the five sites can be displayed.

“We want to improve the facilities in this area with friendly infrastructure which everyone can easily access,” he said, mentioning improved roads for ease of accessibility, so that the archaeological park may become a cultural and tourism attraction in addition to a scientific boon to Sarawak.

The project has been slowly taking shape and all new facilities estimated to be finished by 2019.