In light of the recent ASEAN International Film Festival & Awards 2017 (AIFFA2017), Sarawak Tourism Board has begun looking into promoting Sarawak through the film industry.
The Board’s Acting Chief Executive Officer, Mary Wan Mering expressed Sarawak Tourism’s desire in using entertainment in marketing to travellers, in addition to the Board’s traditional marketing strategies.
Earlier this year, the Board set up a Filming Support Unit to aid international film production houses in getting permits, ground support and location scouting.
With Chinese film Blue Tears airing in China later this month, as well as previous cooking shows such as Anthony Bourdain’s No Reservation and Australian cooking show Out Of The Blue, Sarawak plans on expanding its presence in television and film in the near future.
(Information reference: http://www.ttgasia.com/article.php?article_id=29343)